It’s great to be home…
MJBizCon 2021 was an absolute blast. My wife and I had a great time taking in some sights, eating at a few wonderful restaurants, and drinking more than a goldfish. Las Vegas can be a fun place.
We also made quite a few connections on the show floor. There were a few assumptions I wanted to test out, and walking the floor and talking to the hundreds of vendors made that fairly simple. Here were a few things I discovered.
- There’s still a lot of space in the software and integration services
- Lots of companies are looking to partner with providers – I think other tech folks are taking lessons learned from other industries and moving them directly into the cannabis space.
- Cannabis businesses, despite being in a highly regulated industry, are still searching for governance, guidance, and the same sort of oversight solutions you need in any industry.
One of the more mature areas I think is marketing. There were a number of great players in this space, both from the technical side and from the retail side. Packaging, digital signage, and general marketing systems were in abundance.
There were a few new things, to me – blockchain stickers. These were meant for tracking, security, and brand awareness. I’ve always thought tying unique products to the blockchain was a good use of the technology.